My journey as a digital marketer from Dubai to Canada

My journey as a digital marketer from Dubai to Canada

My name is Shalini, and this is the story of my career journey as a digital marketer and move from Dubai to Canada. Since my school days, I remember that I was always interested in writing and used to write poems and short stories to express my creative side. However, when growing up, I became interested in marketing, and I soon realized that digital marketing would help me utilize my creative skills even while developing my career in marketing.

I did a graduate course in marketing, after which I studied to get certifications in digital marketing. Digital marketing is a type of marketing that uses digital technologies to offer advertisements. Search engines, websites, social media, mobile apps, and email are examples of digital channels. Digital marketing strategies have become more common by combining search engine marketing (SEM), content marketing, search engine optimization (SEO), social media marketing, e-books, and other tactics.

 I became entirely absorbed in the topic of digital marketing as I learned more about it. My desire to be the best in this sector propelled me to give it my all. My efforts paid off, and I got hired by a top digital marketing agency in Mumbai. I enjoyed my three years of working, where I learned a lot on the job.

At the end of three years, I started looking for another job and was selected for a senior position in a digital marketing firm in Dubai. I moved there, and after two years of working there, I realized that Canada is quickly catching up to the global trend and is currently one of the largest advertising markets in the world. I decided that I would migrate to Canada, and luckily, I found a job in Canada.

Professional help

I was looking for an immigration expert who could provide me with guidance and advice throughout the procedure. All of my questions were answered by Y-Axis. This immigration and visa consultancy assists clients with completing paperwork and obtaining the essential permits to relocate to another nation. I was most pleased by the process clarity, patience, and aptitude at asking the perfect question.

Preparing your visa application, CV, and other documents requires a great deal of attention to detail. Y-Axis, an immigration consulting firm, knows how to get the visa application correct the first time. Since I had received an offer letter from my Canadian employer, Y-Axis advised me to apply under the Canada Express Entry System to migrate to Canada.

Express Entry system

I chose the Express Entry program on advice from my Y-Axis counsellor because this program is specially curated for professionals immigrating for work. The program is streamlined and transparent, and Federal Skilled Worker Program, Federal Skilled Trades Program, and Canadian Experience Class are covered under Express Entry. This program is open throughout the year, and there isn’t a cap on the number of applicants.

Canada’s immigration programs, including the Express Entry program, work on a points-based system. An applicant must score a minimum number of points to meet the eligibility criteria. The applicants can score points on factors such as age, language, education, and work experience.

You can earn the required points and meet the eligibility requirements based on the following criteria:

  • Age
  • Education
  • Work experience
  • Language ability
  • Adaptability
  • Arranged employment

Check your eligibility here.

The CRS points scale has a maximum score of 1200 on which the candidate and their spouse (if any) are evaluated based on the following factors:

  • Human capital factors
  • Spouse or common-law partner factors
  • Skill transferability
  • Additional points

Application process

Step 1: Create your Express Entry profile –As a first step, you will have to create your online Express Entry profile. The profile should include details like age, work experience, education, language skills, etc. Based on these points, your profile will be given a score.

If you have the required score, you will be eligible for the immigration program.

Step 2: Complete your ECA –You should complete an Educational Credentials Assessment or ECA if you received your education outside of Canada. This is to demonstrate that your educational credentials are comparable to those granted by the Canadian educational system.

Step 3: Complete your language ability tests-You should take the English language competency examinations that are required. IELTS requires a minimum score of 8 bands. At the time of application, your test score should be less than two years old.

If you know French, you’ll get bonus points. You can take a French language test, such as the Test de assessment de Francians (TEF), to demonstrate your ability in the language.

Step 4: Calculate your CRS score –The profiles in the Express Entry pool are ranked based on the Comprehensive Ranking System (CRS) score. Your profile gets included in the Express Entry pool if you have the required CRS score.

Step 5: Get your Invitation to Apply (ITA)-If you have the required points, you will get an Invitation to Apply (ITA). The IRCC conducts a CRS draw regularly where it identifies applicants with a high score and sends invitations to apply for permanent residency. You will have to apply within 60 days if you get such an invitation.

Step 6: Submit your application –The next step is to submit your application with all the required documents. Make sure you provide only genuine documents. You will need to provide your biometrics along with your application fees.

Step 7: Attend the interview-Once your documents go through the mandatory examination, you will be asked to interview at the Canadian embassy or consulate.

Step 8: Receive confirmation of PR visa-For PR applications under the Express Entry system, the average time to process your visa will be six months. If your application is approved, you will receive a confirmation of permanent residence or COPR from the government. It would be best to carry this with you when you arrive in Canada to claim your PR visa.

It’s important to note that you only have 60 days to make your application after receiving an Invitation to Apply (ITA) from Canada Immigration.

It is crucial to get your skills evaluation done ahead of time. This serves as your red seal certification, indicating that you are immediately qualified to work when you reach Canada.

With the help of Y-Axis, I could get a PR visa for Canada under the Express Entry system.

Journey to Canada

I moved to Canada once my PR visa was approved. I started on my new career journey with many expectations and hopes and was confident that I would achieve a lot more in Canada.

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